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Not Just a Pretty Face

When is a class planner more than it appears? When it’s a Class in a Flash Planner, because we offer more than just a pretty face! We design our planners not just to have attractive and creative projects (although we have those!) but also to provide you with training about products, techniques, marketing, and more. Which then you can pass on your expertise to your customers with ease.

Each month we intentionally select the products and techniques we use in our projects with the goal of highlighting different uses for products, showcasing new products or perhaps bringing to light one of those must-haves that gets lost in the depths of the catalog. By focusing on techniques and products we help you show your customers the different ways the many great Stampin’ Up! products can be used, from the traditional to the unexpected. We help you showcase a wide variety of themes, styles and skills so that you are always offering new things to your customers so they are continually excited to see what they can learn next. By doing this you can show your customers the great value of Stampin’ Up! products and the value of having their own personal demonstrator who is there to teach and support them.

We pack each class planner full of educational information that you can use to teach your customers, promote your classes, add valuable content to your newsletters or blogs, and generally make it easier for you to run a successful class!

Read on to find out more about the valuable educational and marketing tools we provide and see a few suggested ways to use them!

Training for you and your customers and marketing tools included in Class in a Flash:

• Techniques – Techniques showcased may or may not be new to you, but they are sure to be new for many customers. By educating your customers about techniques you show them that most products can be used in a variety of ways thereby increasing the value of the product in the eyes of your customer.
• Products – New and not-so-new products are used in our class planners. When focusing on products we aim to show both traditional and unexpected uses. For example the January 2010 class used the new Extra Large Two-Step Bird punch. Rather than just stopping at traditional bird cards we showed how the punch could be used to make a flower, a clown and how the negative of the punch could be used to make a reflection. Having creative and unique ways to use the punch adds value to the product in the minds of your customers.
• Product Based Class Suggestions (in Demonstrator Planner) – Use these suggestions to increase your sales, speed up your classes and get the products you are using in classes into the hands of your customers.
• Holding the Class (in Demonstrator Planner) – Tips for running your classes efficiently, suggestions on products that you may want more than one of and ideas on how to do that in a budget.
• Possible Substitutions (in Demonstrator Planner) – Suggestions for changing stamp sets, patterned paper, themes or just stepping-up the projects.
• Products Highlighted (in Demonstrator Planner) – Use the benefit quotes and product information to educate and sell during your class or include it as informative content on your blog or newsletter. Useful both as educational content and great marketing material.
• Hostess Appreciation Ideas & More (in Demonstrator Planner) – Ideas to help you get even more value from the class planner by incorporating pieces of the projects into your hostess appreciation, workshops and more.
• Alternate Samples (in Customer Instructions) – Fast and easy reference showing different ways the same basic projects can be re-created using different colors, stamps, patterned papers and/or accessories.
• Bonus Ideas (in Customer Instructions) – Ideas for ways your customers, and you, can use and re-design the projects in the class planner in fun ways that will help with gift planning, encourage creativity and show the value of the products and services you offer.
• Templates – When included, templates are a fantastic resource that you can offer as incentives or use to re-create the projects in different colors, styles and themes for different events or seasons.
• Marketing Flyer – Add your contact info, class info and email, send by snail mail, post during your events, post on community boards at local churches, schools, recreation centers or add as a download or link to your newsletter or blog.