No Time? No Problem!
Each month, in our Class in a Flash Class Planners, we provide great materials that are ready to use as eye candy or informational content in your marketing. Use the following items for email newsletters, blogs and/or your DBWS and you will find that you can save time. As well as providing your customers and readers with great content that will keep them coming back to you, the expert.
PHOTOS:
We all love eye candy, and for stampers that comes in the form of photos of great projects. Each month we provide high quality photographs of our projects on the “Pictures Page”. Photos include shots of grouped projects, single projects, alternates, sidebar graphic, animated GIF image, advertising graphic, and even card template photos. Whew! To use any of these photos simply click on the “Pictures Page” link in the bar on the right side of your monthly class planner newsletter. You can right click on any of the photos and save them to your computer and then upload them into whatever system you want to use them on. Or click on a photo and you will be taken to a quick form to create a picture URL. By doing this you can link to the photos without having to download them, upload them, or store them, we do all that for you! Instructions on how to take advantage of this time saver is on the page you are taken to once you click on the photo. Or read more about it in our “Marketing Classes with Pictures” Tip of the Month.
MARKETING CONTENT:
Each month you receive several great resources for marketing. The most obvious is the Marketing flyer available as a Microsoft Word Document (DOC) or as an editable Adobe Acrobat file (PDF). Use these to print and handout at events or email them to your customers to announce your upcoming class. The “Blog Text” link in the newsletter takes you to a straight text file that you can copy and paste in an email, newsletter, blog or DBWS blog or event to announce your upcoming class. A less obvious resource can be found each month in the Customer Instruction Detail document. You can copy the Overview paragraph and paste it into an email, blog, or DBWS to create interest for your class.
INFORMATIONAL CONTENT:
Popular marketing theory says that 80% of your content should be informational to keep readers interested and reading. If you just include promotional information your readers will tune you out. So how are you supposed to find time to create all that content? You don’t have to! We are big believers in not re-inventing the wheel. Use the materials you invest in to help you fill your 80% informational content. While the “Demonstrator Planner” as a whole is for your use only, you can find great content in the “Products Highlighted” section of “Selling During the Class”. Copy and paste the benefit statement quotations and use them to help inform and educate your customers about the details, uses, and benefits of our great products. Some months we also include a “How to” or “Product 101” tutorial. These are great resources that you can use bits and pieces from or give out to customers who purchase that particular product so that they can use it confidently. We know customers that use our products buy more from us!
For example: our July “6 Ways to Watercolor Card Set” class planner included a “Watercoloring 101” tutorial that covered watercoloring basics, how to watercolor, watercoloring techniques, and watercoloring tools and materials. You could use each section as a series of blog posts about watercoloring and you would be providing great informational content with little effort on your part.
Now you don’t want to (and we don’t allow you to) give away the whole enchilada by posting the full content of the Class in a Flash planners or tutorials. But by grabbing and sharing bits and pieces of the materials from Class in a Flash you can save yourself time and sanity while effectively marketing yourself, your services, and your products! Talk about getting value for your money!
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Customer Reviews
Thank you so much for all the work you do. It’s awesome and so very helpful.
If I liked this tip? I loved it! Since I’m sometimes confused about the amount of documents I got now great help to get the best effort out of it. Til now I just printed out the “Costumer Instructions” only having here all detailed information and pictures what to and how to…..
Now I know I will print out the “Selling during the class” too and say thank you for the animated gif picture.
You really do a great job and I’m looking forward for each new month. Since I’m leaving in Germany I have to chance sometimes some items but it still worth it.
Best regards from Heidelberg Jasmin
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