I just read a fascinating article published by 60 Second Marketer via their weekly newsletter.  It was published by Jamie Turner, Co-Author of How to Make Money with Social Media.  Here is the stats that Jamie sent based on Roper’s syndicated consumer research.

Roper’s asked 2,000 adults age 18+ “What things are most important to you in your purchase decisions?” 

1. Past experience with the brand: 83%

2. How quality compares to other brands: 63%

One of the questions that I ask my Dynamic Demonstrators each month is what have they done to retain their customers. I’m particularly interested in this question because we’ve all heard the saying – it costs more to earn a new customer than to keep the ones you have, right? We’ll it’s true. Customers are your number one asset as a Stampin’ Up! Demonstrator. This means it’s imperative to spend time planning a strategy to keep your regular customers happy and coming back. This is a summary of what I have formulated from all the wisdom of fellow Dynamic Demonstrators responses.

Self-Employment and Taxes
Do You Maximize Your Deductions?

 Oh, the joys of the IRS! It can be so challenging to understand what’s deductible and what isn’t. And even the most well intentioned demonstrators are intimidated and afraid they’re going to make a mistake. At the same time, you do want to keep the money that’s rightfully yours, right?

Disclaimer…there are things that I deduct but please check with your tax preparer first. Here’s how to maximize your deductions, legally!

Although many of you now know the importance of building your lists, you might not be aware of how a highly targeted list is paramount for your business. This final article in this series is speaking about that topic.

I thought I would try something new this year for advertising…direct mail.  Direct mail and advertising are two extremely powerful marketing tools when they’re done correctly. I’m sending postcards to my customers who I think might be interested in My Digital Studio. The piece will show a picture of the product with a bow wrapped around it. A quick paragraph about what it is and to contact me for purchase. There needs to be a special offer so I’m offering to gift wrap and deliver if they have the product shipped to me.