Email Marketing for Dummies
By
Rating: 9
Where to Buy: http://www.amazon.com
Description: This book will show you how to use email marketing for your business without the worries of them being picked up by filters or considered spam by the recipient. It also gives you insight on how to get those emails opened, using email to work with search engines and gaining a customer’s respect.
3rd Party Review: Email is becoming a great way to market your business. Everybody has an email address and many people are finding they can use those emails to find exactly what they are looking for. The only problem I had, was finding those emails ended up in everybody’s spam folders. How to make this not happen and stay within the law was something I could figure out on my own. I went and found this book to see if maybe it could help and it has.
There is a lot to this book. It gives you information in many aspects of the email marketing world. Learning to write effective emails, making sure they get to the right people, not breaking any spam rules, getting a response from your emails and other topics are covered in this book. I was very impressed by what it had to offer.
I’m learning how to make my emails work with other marketing avenues too. This is a plus in my business. I also have read and put into use how to write emails that actually get opened and I now know how to check to see if it’s been effective or not.
I can also use my emails to enhance my search engine rankings. That’s always a plus because the search engines are probably one of the most important parts of an Internet business.
I have begun to build respect with my customers because of my email marketing. It has created a bond between us that continues to grow. This book has given me a lot of sound advice that has worked. Plus I know I’m complying with the anti-spam laws and that was a big load off my back. This book has been a great help to me and whether you read it from cover to cover or just find one specific area you are having a problem with, it can do wonders for your business too.
